A Leader in
Sports, Technology, &
Entrepreneurship
Angelina Lawton
Angelina is a trailblazer in the sports business world–as the CEO & Founder of Sportsdigita, she has transformed the way 500+ of the biggest brands in the world sell globally.
Beyond the business, Angelina is a lifelong advocate for women–having shared her story and vision with dozens of schools & universities as well as industry-leading press publications like Forbes and Inc Magazine.
As the former SVP Corporate Communications for the Tampa Bay Lightning, Angelina’s background and passion is, and always has been: hockey. Naturally, her story can be broken down into 3 periods just like a game of hockey.
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1st Period: Wall Street Years
Directly out of college, Angelina Lawton started her professional career in the Financial Services industry working for Investment Advisors, Inc. (now known as Hill Samuel) helping grow their venture capital activities to eclipse $16B. She eventually worked her way up to being the Director, Corporate Communications during her 8 year tenure with the organization – an impressive feat given the male-dominated nature of the Financial industry.
2nd Period: NHL Years
After her Wall Street years, Angelina’s first career move into the sports industry came when she was named SVP, Corporate Communications for the NHL’s Tampa Bay Lightning. Here, she was in charge of “everything and anything with a Lightning logo on it.” It was during her time at the Lightning she realized the inefficiencies of PowerPoint when Franchises pitch six and seven-figure deals. She knew there had to be a better way to bring the Lightning’s story to life in order to impress prospects, partners, and fans alike… and subsequently her vision for Sportsdigita was born.
3rd Period: Sportsdigita Years
Taking a leap of faith, Angelina founded Sportsdigita in 2011 after her time with the Lightning made it clear the need for Digideck was critical in the sports world. After early wins, DIGIDECK quickly grew in popularity, now serving nearly 50% of all pro teams in the 5 major U.S. sports leagues (NHL, MLS, NBA, MLB, NFL). The continuous growth of the DIGIDECK platform coupled with Angelina’s vision has been a proven force in the sports business world with no limit in sight.
In The Headlines
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Forbes: Angelina Lawton Named Top 30 Most Powerful Women In Sports
Angelina Lawton named to Forbes’ list of Most Powerful Women in U.S. Sports among the likes of Billie Jean King and Serena Williams.
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ELLE Magazine: Angelina Named An Exceptional Woman
Angelina named to list of Exceptional Women Shaping the Future by ELLE Magazine
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Women In Business Alumni
The Minneapolis Business Journal checks back in with Angelina to see what has happened since her Women In Business award in 2017
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Game Changers
Angelina Lawton was named to Sports Business Journal’s Annual Class of Game Changers for her amazing accomplishments in the industry. This is the highest honor for women in sports biz.
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Female Entrepreneurship Continues Expansion Into No-Fly Zones
Angelina shares her journey with Forbes including what it is like to be a female in male-dominated industries and find success.
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Finalists Announced For Executive of the Year
WISE (Women in Sports & Entertainment) Twin Cities has announced its finalists for its Annual Executive of the year award.
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Top 50 Women Leaders of MN
Angelina Lawton named to Women We Admire’s Annual List of the “Top 50 Women Leaders of MN” recognizing the transformative work of women in the state and their accomplishments along the way.
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How Angelina Lawton Revolutionized Sports
Angelina shares how she owned her niche in the sports world and expanded from there empowering her organization to grow organically at scale.
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Entreprenuer's Action & Ambition Podcast
Angelina Lawton Helps Sports Organizations Flourish in The Digital Era. Host Andrew Medal sits down with Angelina to find out more about her story & lessons learned along the way.
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CEO Angelina Lawton Featured in Forbes, Entrepreneur & Fortune
Sportsdigita CEO & Founder Angelina Lawton was invited to participate in this year’s special October Issue “The Twin Cities Leading Women in Business” with Forbes…
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USA Today: Angelina Lawton Dives Into SaaS Entrepreneurship
Angelina Lawton shares her tips and tricks on making it against the odds as an entrepreneur in the SaaS space.
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Press Release: Angelina Lawton Continues To Drive Innovation & Success In Sports Technology
Angelina was recently invited as a speaker at E-Fest at the University of St. Thomas where she served on an esteemed panel of judges.
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Inc 5000 Regionals Midwest
For the third year in a row representing every year since its inception, Sportsdigita has been named to the 2023 Inc Regionals List for the Midwest representing the fastest growing organizations in the region.
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The Top 11 Women Changing The Social Media Marketing Landscape
Hear Angelina’s insights on how to prepare your social strategy for the future alongside insights and advice from the other women honored on the list.
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Sports Management Podcast Episode # 83: Angelina Lawton
Angelina dives into advice for listeners wanting to get started in the sports industry by sharing her insights and tips on how to getr started!
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Feel The Fear And Do It Anyway
Angelina shares insights, tips, and tricks on persistence and how to find success in traditionally male-dominated industries
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Sportsdigita’s “PowerPoint on steroids” makes pitches into movie trailers
Following her inclusion in SportsPro’s inaugural class of 10 influential technologists, Angelina Lawton maps out the evolution of the technology company she established in 2011.
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Sportsdigita Named To Fast 50 List
Sportsdigita has been named to the 2022 Minneapolis / St. Paul Business Journal’s Fast 50 List representing the fastest growing companies in the Twin Cities.
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From Wall Street To Running Sports Tech
Sportsdigita CEO & Founder shares tips and tricks for making it as an entrepreneur in male dominated industries drawing from her experiences in finance and sports.
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Why Every Woman in Tech Should Start Working on a Niche
CEO Angelina Lawton dives into the importance of finding your niche and operating with a sense of urgency as an entrepreneur.
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7 Questions, 7 Minutes With Paula Beadle
Angelina joins Paula Beadle CEO of Sponsorship Mastery for a sneak peek into what’s to come in September for the Summit in Seattle!
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How to Build A Personal Brand That Wins
Angelina shares the keys to driving growth for your business by leveraging your personal brand and growing your digital presence.
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Meet Angelina Lawton
CanvasRebel sits down with CEO & Founder Angelina Lawton to dive into her to journey and a time she had to pivot the business for success.
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Hidden Gems: Meet Angelina Lawton of Sportsdigita
VoyageMinnesota shares Angelina’s story breaking it down into three periods, just like a game of hockey while sharing insights + takeaways along the way.
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Disrupting A Male-Dominated Industry As A Woman Entrepreneur
Sportsdigita CEO & Founder Angelina Lawton shares the keys to conquering male dominated industries in today’s business landscape.
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Sportsdigita's Founder Talks Tech
Hear from Angelina how the technology industry is heating up as organizations embrace their digital footprint.
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How Angelina Lawton Revolutionized the Sports Industry
Angelina Lawton got her vision for what is now known as DIGIDECK during her time with the NHL’s Tampa Bay Lightning. She weighs in on her full story and where the industry is headed.
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Surrounding Yourself with Experts is the Key to Business & Entrepreneurial Success
Angelina dives into the keys to building a successful Leadership team to drive growth as an entrepreneur. Learn how to hire the right people outside your expertise & more.
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Angelina Lawton Joins The Wolff Den
Join TicketTime Machine’s Founder Matt Wolff as he joins Angelina for a candid conversation about her journey + Sportsdigita.
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Driving Growth through Demand: How to win with your Niche
Angelina Lawton shares tips and tricks for achieving business growth by focusing first on your niche and the needs of your most important audiences.
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Champions of Risk with Angelina Lawton
Sportsdigita CEO & Founder, Angelina Lawton sits down alongside Michael W. Kithcart to: Uncover her journey Define what success looks like Evaluate the risks and…
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ON3: Sponsorships More Important Than Ever For Schools
ON3 Reporter, Eric Prisbell interviews CEO Angelina Lawton for her thoughts on Sponsorships in the Collegiate Space and more: Angelina Lawton has had a front-row…
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The Evolution of Sports In Tech
Sports Technology looks different today. The evolution of technology has changed the way the biggest brands sell – Angelina Lawton weighs in on how to prepare for what’s ahead in sports tech.
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“Feel the fear and do it anyway”
—Susan Jeffers
Beyond Sportsdigita,
Angelina is a mother, wife, sister,
daughter, traveler, influencer, and more.
Angelina’s 8 Tips To Becoming Your Best Self
Angelina founded Sportsdigita in 2011 after serving as the SVP, Corporate Communications for the NHL’s Tampa Bay Lightning and witnessing a need in the marketplace for teams to better tell their story.
After quickly gaining an impressive roster of professional sports team clientele, Sportsdigita’s marquee platform, DIGIDECK, power the company’s growth to where it stands today serving 500+ of the biggest, most iconic brands in the world including the New York Yankees, Los Angeles Lakers, and Visa.